 Prior to having children, Alexa — the president of A.Smith Marketing and the mother behind Moms Matter—had a successful corporate career. After fifteen years in the sales and marketing field, she was an award-winning Senior Circulation and Ad Executive with the nation’s largest newspaper, USA TODAY. When she had her first child, Madeleine, Alexa decided that she didn’t want to miss out on an essential part of her baby’s development. But rather than simply take time off from her career, Alexa joined the growing ranks of mompreneurs, the next generation of supermoms — entrepreneurial mothers working from home.
After noticing that most classes and programs in the marketplace were geared towards stimulating either the child or the mother, but not both, Alexa and a partner founded their first business, For You Two — a seasonal multi-week program for moms and their children, hosting different entertaining and creative activities that enrich both mom and child. Appreciation packages given out at the start of each session were warmly received by attendees. Because of Alexa’s entrepreneurial spirit, she quickly realized that businesses would pay to have their products promoted to such a receptive audience, while family-friendly venues would be predisposed towards adding value to their services with access to no-cost, valuable giveaways. A true entrepreneur, Alexa acted on this opportunity, and within a year the Moms Matter program was born.
The Moms Matter program is elegantly simple yet very rewarding to all participants. It seeks out vendors of high-quality and wholesome products to participate in the program. These vendors supply product samples and coupons, which are then packaged in an attractive Moms Matter Welcome Package and distributed to moms nationwide by leading names in retail, children’s fitness and music education—including My Gym Children’s Fitness Centers, Kindermusik International, Simon Malls’ Simon Kidgits Club, General Growth Properties’ Club Noggin (sponsored by Nickelodeon), and Wal-Mart Portrait Studios. While purchasing products and services at these locations, moms receive a free Moms Matter gift bag full of samples and coupons for products specifically targeted towards their needs and interests. Alexa — who now has three children — continues to enjoy professional success as a mompreneur while spending quality time with her family.
Alexa is a deeply involved and dedicated mother, as reflected both in the nature of her business and in how well she manages her time. She incorporates her experience as a mother into the choice of advertisers she approaches, ensuring that Moms Matter Welcome Packages contain the types of products moms most want to receive. As a thriving mompreneur, she manages to have time to run a successful company and still have time for her family. By managing her business during her children’s naps and while they are at school, she is able to seamlessly participate in all of their activities.
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